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Alloy offers an identity and fraud prevention platform that enables financial institutions and fintechs to bring together the most innovative sources of intelligence to help them optimize growth while minimizing risk. More than 700 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk.
Beyond its technology and business, Alloy has distinguished itself as a high-growth company with a thoughtful, people-first approach to its employees. With rapid growth across geographies and functions, the People organization has focused on building a total rewards strategy that not only attracts and retains top talent but also sustains long-term engagement.
Alloy has been honored on CNBC’s World’s Top Fintech Companies 2025 list and recognized by American Banker as a Best Workplace in Fintech. The company has also been featured on several prestigious lists, including Inc.’s Best Places to Work, Forbes America’s Best Startup Employers, and Built In NYC’s 100 Best Places to Work.
Alloy is a fast-growing fintech company that was looking to support employees through complex financial milestones from understanding equity compensation to planning for long-term financial security. To strengthen its total rewards strategy and retain and recruit top talent, Alloy partnered with Addition Wealth to provide employees with personalized financial wellness benefits.
The Alloy People team takes a thoughtful approach to everything it does and has developed a clear philosophy for total rewards, viewing benefits as more than just perks. Their approach is grounded in attracting and retaining talent based on their size and stage, ensuring their benefits and total rewards align with the company mission and values, and enabling the success of the organization. The team balances employee input from surveys, data on current programs, and qualitative feedback, alongside external market benchmarks, to drive its decisions.
“As a result of what we heard and saw from employees over time, and what we knew the talent we wanted to attract cared about, we developed a benefits strategy and philosophy that centered around the two main themes of health and wealth,” explained Kim Nguyen, Chief People Officer at Alloy.
Health benefits include things like accessible and high value add medical, dental, and vision coverage. Wealth benefits encompass things like a competitive 401(k), equity programs that make every employee a shareholder, and access to tools that help employees build long-term financial security.
“For us, when we think about a decision we’re making today, we’re also thinking about what it means 12, 24, and 36 months from now,” said Nguyen. “When we started, our demographic was younger, so we needed to think about the life milestones and what would matter to them in the future. We were thinking about how we’d expand and operate, and also how what our employees need could shift.”
In 2023, Alloy added Addition Wealth as part of its “wealth” benefits, introducing financial education and personalized guidance to complement its 401(k) and equity programs. What set Addition Wealth apart was its ability to meet employees where they are. Through seminars, one-on-one sessions with financial professionals, and access to its digital platform and equity tools, employees could get expert financial advice tailored to their unique circumstances.
“We recognized there was a need to offer something that was easily accessible, approachable, and that our employees could get value out of, supporting them through diverse life stages from starting a family to planning for retirement, as well as with equity education,” explained Nguyen.
Addition Wealth has deep expertise when it comes to equity education. For the People team, partnering with Addition Wealth meant less time spent fielding complex financial questions about equity and taxes, and more confidence knowing that employees could make informed decisions about their compensation and benefits.
“We know that employees have questions about their equity, as do new hires, and it’s helpful to have a trusted resource we can point them to for that,” said Nguyen.
Alloy introduced Addition Wealth ahead of its annual Open Enrollment period, ensuring the benefit was top of mind and helping employees review their options and make informed selections. Alongside Alloy’s brokers covering health plan details, Addition Wealth stood out for its personalized digital tools, calculators, and financial professionals to help employees decide what made sense for them.
“We’re thoughtful about what we turn on and when. We think a lot about communication and the launch approach, and I appreciated that Addition Wealth really understood our culture and voice so that it felt aligned and authentic to our organization,” said Nguyen.
For Alloy’s team, launching a new benefit is not just flipping a switch. Addition Wealth’s collaborative onboarding process helped Alloy achieve a strong launch including attendance at webinar sessions and has sustained high adoption across the employee base.
“I always appreciate the collaboration with the Addition Wealth team,” said Karen Jang, People Operations Lead at Alloy. “They have been very thoughtful and proactive about how we communicate to our employees, and they make sure people know about the benefit and get the most out of it.”
The impact of Addition Wealth at Alloy has been both measurable and personal. In aggregate, employee surveys consistently show high satisfaction, with one-on-one sessions with financial professionals earning a 9.5 out of 10 rating and webinars a 9 out of 10.
“As a People team, it’s been helpful for employees who are experiencing a life event – moving, having a baby, or making another decision,” said Jang. “It’s great to be able to refer them to Addition, and they always come back with good things to say about the benefit.”
Employees have also highlighted the practical value of Addition Wealth in making equity and compensation feel real, saying it brings clarity by helping employees understand what those numbers mean in practice.
“The ability to direct employees to expert advisors saves us time and ensures they receive accurate, individualized guidance,” said Jang. “The feedback from our team has been overwhelmingly positive. It’s gratifying to hear from our employees that they are getting value from it.”
Disclaimer: Alloy is a current client of Addition Wealth. No cash or non-cash compensation was provided for testimonials or endorsements. These comments may not be representative of any other person's experience with Addition Wealth.
